SFI Health – Home of Flordis

• In 2001 Flordis was established by Flordis Australia connected with SOHO Global Health.
• In 2010 Soho Global Health and Flordis Companies joined forces to create Soho Flordis International (SFI).
• In 2013 Ginsana and Klaire Labs joined
• In 2015 Equazen joined and expanded the global footprint
• In 2020 Australian Bio Therapeutics (ABT) a joint venture with Soho Flordis International (SFI) in Queensland, Australia to provide raw materials for our microbiome products.
• In 2021 the name is changed to SFI Health which becomes more prominent on packaging.

Flordis is changing to SFI Health

Flordis, Klaire and Equazen have all been part of the SFI Health family for many years, leading the way in efficacy, safety, and quality. A foundation of SFI Health, sold to healthcare professionals around the world, who trust them to deliver better outcomes for their patients.

Flordis, Klaire, Equazen and THER-BIOTIC brands are transitioning to the SFI Health brand, which will become more prominent on packaging and materials. While SFI Health might be changing the way things look, you can be sure their commitment to consistency and quality will be as strong as always.

About SFI Health

SFI Health is a global, natural healthcare company that passionately designs, develops and delivers world-class solutions for complex needs in the areas of microbiome and cognitive health. SFI Health gives people the confidence to strive for better wellbeing.

Through SFI Health's specialist capabilities in research, innovation, and education, SFI Health brings new products to life and shares its knowledge with healthcare professionals and their patients on how best to use them.

SI Health is proud to do this under their brand names, as well as on behalf of many of the leading healthcare brands in the world.

SFI Health specialty and strength

SFI Health's vision is to deliver human microbiome, cognitive and wellbeing natural solutions that enable people to make informed health choices confidently.

SFI Health proven products

SFI Health's proven products are undergoing a fresh new look with the same great formulations and benefits. The introduction of internationally renown THER-BIOTIC into the Australian market will be an essential part of SFI Health offering to support microbiome, cognitive and wellbeing needs of Australians.

Why the “Fresh New Look”?

SFI Health's “Fresh New Look” in packaging has been globally tested in the Asia Pacific region, Europe and America amongst both health professionals and consumers and this new design rated #1, outperforming SFI Health's current packaging and other designs. So together SFI Health - home of Flordis is stronger.

Globally Researched

• Positioned as premium quality
• Focus on condition relief
• Easier for Health Professionals to recommend to consumers
• Bold, visible and consistent packaging for better on shelf presence and accessibility

Fresh New Look

SFI Health - home of Flordis is committed to providing the same consistent product quality with a new fresh look.

Cognitive Range

From the greatest thought to the most powerful emotion, the brain dictates how we think, feel and do. Intellectual activities such as learning, thinking, attention, reasoning and memory are critically dependent on optimal health.

Based on extensive scientific evidence, SFI Health – Home of Flordis offers cognitive health products that nourish, protect and fuel the potential of each and every brain.

Wellbeing Range

It’s easy to take general health for granted but a lot has to go right to keep us well. Numerous health systems have to be protected, nourished and maintained. That’s why at SFI Health – Home of Flordis all of our expertise and research insights go into crafting a portfolio of nutraceutical products precisely balanced to support your overall health and wellbeing.

THER-BIOTIC Range

The human microbiome is an intricate ecosystem of a trillion diverse micro-organisms. Its health is essential to support immunity, metabolism, cardiovascular health and cognition.

Through decades of meticulous research and innovation, SFI Health home of Flordis has formulated products respectful of the balance of the microbiome that supports health by restoring and maintaining its functionality.

SFI Health Commitment

At SFI Health - Home of Flordis this transition with a fresh new look is a milestone in SFI Health's journey and SFI Health wants their loyal and new health professionals and consumers to embrace this change, in their commitment to providing quality controlled ingredients from source to patient, the use of clinical research to support our products and we have the expertise to deliver the highest quality natural health care solutions for all of humanity.

Why the change?

SFI Health knows complementary healthcare can be a complex category to navigate. We recognise that only the right products, used in the right way for the right conditions can positively support health. SFI Health takes this responsibility seriously.

This is why SFI Health - home of Flordis has taken the steps to improve our packaging to ensure it’s even better to understand.

How did we come up with the new design?

We are proud to introduce the new packaging. The new design has been carefully tested in the Asia Pacific region, Europe and America and this design performed most strongly on consumers and healthcare professionals.

At SFI Health this is an example of how we help advance the human quality of life.

What are the key benefits of the change? With the new packaging it is easier to select the right product for the condition. The colour coding allows health professionals to know what category the products fall into:

• Orange for Cognitive Health
• Yellow for General Wellbeing including Women's Health
• Blue for Microbiome

The premium design communicates the unparalleled source to patient approach where quality is controlled every step of the way. Our products use researched ingredients, and we rely on clinical evidence to formulate our products. Our packaging research indicates the new design reflects a more premium image, better aligned to high-quality products.